StarProperty.my continues to forge bonds between property products and consumers
BY: Viknesh Ashley Clarence
StarProperty Sdn Bhd assistant general manager Ernest Towle explains, “What we plan to do is leverage on all the omni-channel marketing platforms we are equipped with such as television, radio, print, events as well as digital media to present desired property options by developers and reach to as many people as possible depending on how the audience chooses to receive the information.”
Malaysian property buyers are bracing themselves for 2017, as it isn’t a secret that most believe that the forthcoming year would be one where many would focus on making affordable property investments.
StarProperty.my will continue to poise itself within the property ecosystem as an integral component that would bridge the gap between developers as well as property purchasers or investors, guiding them to showcase properties in the best light and also bring to the attention of buyers to what individual developments may have to offer.
StarProperty Sdn Bhd assistant general manager Ernest Towle explains, “What we plan to do is leverage on all the omni-channel marketing platforms we are equipped with such as television, radio, print, events as well as digital media to present desired property options by developers and reach to as many people as possible depending on how the audience chooses to receive the information.”
“It is a known fact that the property market next year will continue to be soft as bank loans are not easily approved. Accordingly a huge concern arises as to if or not property buyers may be able to afford the repayments of their homes,” Ernest adds.
Though times may not seem to be as smooth as desired, developers are playing an equal role and coming up with innovative methods of helping reduce the gap to achieving financing.
“The property market shall not swing to extremes however, currently it is a buyers’ market. It is a good time to pick up property products at a good bargain as property buyers may not come across such good offers such as those offered now, and that too not until a next cycle which could take as long as seven till ten years,” Ernest enlightens.
When asked about when is it the right time to purchase property Ernest clarifies, “It is always the right time to buy property however, what matters is the type of property that one would like to focus on that makes the difference.”
“As for the primary market, developers existing are providing good packages for those interested while subsale properties may face rougher tides due to limited options available,” states Ernest.
Ernest adds, “If the right property comes along it is best to just make a move and strike upon it.”
It is always advisable to purchase what you truly need and later on if one may still have an appetite for property, buy a product that you may benefit from in terms of not only cash flow but also future return and also in terms of future use.
“one should make a decision based on individual plans as opposed to listening to what others may say about if or not one should purchase or otherwise.
Your decision should depend on what your goals maybe in short term or long term. If you are purchasing for own use for example one need not purchase near public transport to extract the best value out of a property however, of you are purchasing for investment it is always best to invest on a property based on what future renters may desire,” Ernest educates.
StarProperty would succeed with engaging via their omni-channel media platforms as the trend is changing as to the younger generation preferring to use digital as well as mobile platforms to engage with the property buyers of today.
The media agency would use the different media channels that they have and connect with the masses based on the market trends of the property market at various parts of a year.
StarProperty.my will also continue providing property developers as well as property buyers with sufficient data, to make better and speedy decisions making a breeze to take advantage of the current property trend at any given time of the year, next year.
Some of the upcoming events that StarProperty.my patrons can look forward to include expos, forums as well as group partnerships, working to educate consumers to achieve financial freedom via property investment for example the launching a key event nickname StarProperty Institute that will be led by Mark Chua on January 21 at Menara Star.
*Contact us at editor@starproperty.my.
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